Looksmaxxing: The Male Side of the Beauty Obsession

Sana Richa Choucair, 15:00 - Reading : 3 minute(s)

Tik Tok look optimization beauty masculinity

On TikTok, forums and countless corners of the web, a growing trend grips young men: looksmaxxing, the drive to “maximize” one’s appearance. This isn’t just grooming or fitness, it’s conforming to rigid aesthetic ideals with extreme methods, turning bodies into commodities. What is the origin of this term? What vocabulary has it ...