Crisis and Creativity: How Lebanese Brands Are Carving Out Their Place

Liliane Mokbel, 17/07 14:50 - Reading : 4 minute(s)

Lebanon Economy Entrepreneurs Exports New brands Franchise

Faced with soaring import costs and an ongoing multifaceted crisis, Lebanese entrepreneurs have shown remarkable ingenuity. Paradoxically, the country’s challenges have acted as a catalyst, pushing many in the private sector to create their own commercial brands. In a local market hungry for revitalization, particularly following the gradual ...