From K-beauty to C-beauty: The Asian Wave Sweeping the Beauty Market

Christiane Tager, 29/07 12:00 - Reading : 3 minute(s)

Europe United States Cosmetics Korea

What if the future of your makeup bag came from Seoul or Shanghai? This is no longer a passing craze, but a powerful wave sweeping through the industry. In just five years, Chinese beauty (C-beauty) and Korean beauty (K-beauty) products have won over the world, from TikTok influencers to pharmacy shelves. With natural ingredients, competitive ...