
Ads Pressured to Evolve as AI Changes Google Search
This is Beirut, 22/05 10:05 - Reading : 5 minute(s)
Google Artificial Intelligence AI
As Google races to lead in artificial intelligence, it faces the challenge of making sure the technology doesn't slow its profit-pumping advertising engine. The internet giant is dabbling with ads in its new AI Mode for online search, a strategic move to fend off competition from ChatGPT while adapting its advertising business for an AI ...