The second edition of the Beauty and Wellbeing Forum 2025 was officially launched on Thursday, at Seaside Arena on Beirut’s waterfront.
The event, held under the patronage of the Ministries of Information and Economy, runs from April 24 to April 27, 2025, bringing together a distinguished gathering of specialists, institutions, as well as Lebanese and international companies across more than 10,000 square meters, all dedicated to promoting wellbeing in its psychological, physical, aesthetic and holistic dimensions.
The forum opens its doors daily to visitors of all ages, offering a unique opportunity for direct engagement with experts and access to advice and guidance.
It also features a dedicated children’s area, a rich schedule of daily lectures, inspiring personal testimonies and interactive sessions with influencers from the worlds of beauty, fashion, mental health and wellbeing.
Several high-profile figures were present at the opening ceremony. In his speech, Minister of Information Paul Morcos emphasized the importance of ongoing awareness and the value of initiatives like this forum in showcasing Lebanese creativity.
Actress Daniella Rahme, the forum’s 2025 ambassador, expressed her pride in playing a role that blends her humanitarian message with her identity as a symbol of inner and outer beauty.
Madiha Raslan, President of the Women Leaders Association, praised the forum for highlighting the role of women and the critical importance of mental health, especially in a country like Lebanon where people face daily pressure, she said.
Father Jean el-Alam, from Antonine University, spoke about the role of academia in promoting comprehensive personal development.
Dr. Youssef Bakhache, President of the Lebanese Order of Physicians in Beirut and Head of the Health Order President’s association in Lebanon, emphasized the role of the medical sector in supporting such holistic health initiatives.
He also led a large delegation of syndicate representatives who participated in the opening panel.
Beirut Governor Marwan Abboud reaffirmed the city’s commitment to supporting events that project Beirut as a hub for life and beauty.
Russian Ambassador to Lebanon Alexander Rudakov commended the forum for fostering cultural and humanitarian exchange between nations.
In her speech, forum founder Hanadi Dagher spoke of the challenges faced in organizing this major event, “Once again, we meet under one roof: creators, specialists, doctors, nurses, influencers and experts in beauty and sports. (…) Together, we’re working to restore Lebanon’s place on the international exhibition map.”
She added, “The idea of the forum has grown and spread beyond Lebanon. This forum broke boundaries and borders—it’s heading to Kuwait, Qatar, Jordan, Egypt and, God willing, to Canada and the US.”
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