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3. Taylor Swift, Love, Diamonds and Pop: Everything She Touches Turns to Gold

An engagement, a dazzling diamond and a record-breaking pop album: Taylor Swift now influences music, fashion and the economy! The star, whose success has skyrocketed, now shines beyond music, becoming a global phenomenon and a case study in influence.

Dominating music charts, Taylor Swift leads in multiple areas, establishing herself as a worldwide sensation. The American star creates rare ripple effects across music, fashion and even finance.

At 35, after announcing her engagement to American football player Travis Kelce this summer, Swift triggered an immediate reaction from millions of fans worldwide – and investors. Her dress sold out in minutes. Her accessories sent their brands’ stock prices soaring. And her ring? That’s another story. The rare natural diamond on her finger has reignited the market. All eyes are on this approximately eight-carat, vintage-cut gem from the 19th century, valued at millions of euros.

Simply by revealing this rare and personal diamond to the world, the luxury industry was shaken. The debate is everywhere: natural stones or lab-grown diamonds? Lab diamonds are produced in series, taking only a week to grow from a natural diamond, and can cost up to 95% less.

However, the modern pop icon wields immense influence over the public, creating a mass reaction. This return to tradition and unique pieces defies current trends. Interest in vintage rings has soared, reshaping market figures. According to the Pinterest Wedding Trend Report 2025, searches for 1920s-style rings jumped over 1,400% in only one year.

Her economic impact on music is just as striking: The Eras Tour has already generated over $2 billion in revenue, setting a record. Her twelfth album, The Life of a Showgirl, has become one of the most remarkable successes of the year. After a few introspective releases, Swift returns to electrifying pop, infused with echoes of the 1980s. Since its launch, the album has become the year’s most streamed on Spotify, Apple Music and Amazon Music.

The lead track, “The Fate of Ophelia,” demonstrates Swift’s determination to draw inspiration from artistic ancestors. Who better than Shakespeare’s Ophelia to embody unconditional love, illusions and a tragic yet dreamlike death – so often celebrated in art? By reinventing Ophelia’s fate, Swift nods to this artistic heritage while joining the lineage of artists who have honored her since Shakespeare: Delacroix, Rimbaud, Verlaine, Tom Waits, The Lumineers, Laurence Olivier, Kenneth Branagh and Jim Morrison, to name a few.

Taylor Swift has cemented her status as a tastemaker, influencing musical trends, vintage aesthetics and even fine jewelry. Her impact translates into market figures. From music to fashion, from luxury goods to the global economy – and even politics – Swift now plays in the big leagues.