Trump Media & Technology Group (TMTG), the parent company of the Truth Social platform, the upcoming streaming service Truth+ and the FinTech project Truth.Fi, announced that it has invested nearly $2 billion in bitcoin and bitcoin-related financial products. This initiative is part of the cryptocurrency treasury strategy previously outlined by the company.
These digital assets now represent nearly two-thirds of the company’s $3 billion in liquid assets, with the firm publicly listed on both the Nasdaq and the Texas Stock Exchange under the ticker symbol DJT.
In parallel, $300 million has been allocated to acquire options on bitcoin-related securities, which the company plans to convert into actual bitcoin depending on market conditions. The goal? To generate new revenue and expand its footprint within the crypto ecosystem.
In a press release, Trump Media CEO Devin Nunes stated, “We’re rigorously implementing our strategy. These investments secure our financial freedom, protect us from discrimination by traditional banks, and create synergies with our upcoming utility token within the Truth Social universe.”
The company clarified that these actions do not constitute a solicitation or investment offer, in compliance with applicable US laws.
Trump Media’s ambitions are clear: to bypass traditional financial circuits and strengthen its economic independence through cryptocurrency. But the move relies on a highly volatile market, where potential gains are as great as the risks of loss.
Moreover, the company reiterated its core mission: to defend freedom of speech against so-called “Big Tech censorship” via its platforms Truth Social and Truth+, while preparing to launch Truth.Fi – a financial service branded “America First.”
With nearly $2.8 billion in crypto assets managed or under options, Trump Media is already positioning itself as a notable player in the alternative digital world… as it waits to see whether this gamble will ultimately pay off.
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