The 29th edition of the Pikasso d’Or Awards has unveiled its 2025 winners, recognizing the most outstanding outdoor advertising campaigns from Lebanon, Iraq, Jordan, Algeria, Mali, Senegal, and Côte d’Ivoire.
This year marked a significant evolution for the awards, with Dino Burbidge, a renowned expert in digital creativity and innovation, appointed as Jury President. Andrew Rawlins served as Chairman, while Alain Weill was named Honorary President.
The jury, featuring leading creatives and advertisers from across the region, convened for the first time in Amman, Jordan, on January 13, 2025, coinciding with Pikasso Jordan’s 25th anniversary. Winners from the Jordanian chapter were celebrated on January 14 at the Four Seasons Amman.
The Lebanese and Iraqi ceremonies took place on January 17 in Beirut, hosted in the iconic Charles Corm Foundation tower. A total of 161 submissions from 26 agencies competed across four categories: Best Use of Billboards, Supersize, Mall Advertising, and Digital Advertising (DOOH).
Key Winners:
- Grand Prix: Brasserie Almaza (Agency: Force Majeure)
- Billboard Category: Pikasso d’Or – Brasserie Almaza (Force Majeure)
- Supersize Category: Pikasso d’Or – 961 Beverages SAL (Hopscotch Middle East)
- Mall Category: Pikasso d’Or – ABC Department Store (Impact BBDO)
- Digital Category: Pikasso d’Or – Abed Tahan (Joe Fish)
- Public Interest Award: LMAC | Lebanese Army & UNDP (TBWA/Raad)
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