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Loïc Nervi, a baker from the Var region in France, will head to Lebanon on a humanitarian mission from January 28 to February 9, 2025. Partnering with the Mon Liban d’Azur association, led by Géraldine Ghostine, he aims to share his expertise with vulnerable communities in Beirut by baking and distributing bread. This initiative combines gastronomy, solidarity and cultural exchange.
The humanitarian mission underscores the significance of bread as a universal staple that unites people across cultures. Loïc Nervi's involvement, marked by his passion for baking and his commitment to making a difference, is a testament to the power of sharing.
For Géraldine Ghostine, gastronomy plays a pivotal role in cultural outreach. "It holds an essential place, nourishing not just bodies but souls, and fostering moments of connection and sharing. Gastronomy is a bridge that brings cultures together," she explains.
Since arriving in Lebanon in March 2018 after over a decade in Nice, Ghostine quickly identified the potential for synergy between French and Lebanese cultures, particularly in gastronomy, tourism and cultural exchanges. "I left Nice, a Mediterranean city, for Beirut, also Mediterranean. Immediately, I saw the connections between two distinct cultures and the opportunities for collaborative projects in gastronomy, tourism and culture. These historical ties could unite our countries, institutions and local communities. That’s why I created Mon Liban d’Azur in 2019 to build bridges between France and Lebanon with support from public and private partners in both nations," she adds.
Géraldine Ghostine emphasizes the deeply humanitarian foundation of Loïc Nervi’s project. He will operate in diverse contexts, blending food assistance with professional training. His efforts include providing bread for those in need at the Mariam Kitchen, working with U Diversity to support children with autism and Down syndrome, and partnering with Chance Association and The Smallville Hotel to aid children battling cancer on February 4, World Cancer Day.
Additionally, Loïc Nervi will extend his support to underprivileged children in Tyr through collaborations with the Beirut Cedars Rotary Club and Hôtel-Dieu de France. His mission also involves offering his expertise to patients at Hôtel-Dieu and the military hospital and conducting a masterclass for hospitality management students at Saint Joseph University’s Business Management Institute (USJ).
For this passionate artisan, bread is more than just a basic food. "It’s a universal symbol, deeply emotional and cultural, that brings people together," Loïc Nervi explains.
According to Géraldine Ghostine, this mission goes far beyond a simple gesture of sharing. "Loïc works selflessly for the greater good. His efforts will bring immense value and will undoubtedly be warmly received by a wide audience."
Given the diverse scope of his mission, Loïc Nervi faces a logistical and emotional challenge. However, he is ready to fully commit to the project to support those going through tough times. Géraldine Ghostine concludes with a smile, "He’s got a lot on his plate — or should I say, bread on his board."
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